I scheme to steal
your customer's hearts and wallets
Hello!
I'm Ayesha but I go by Ayedoodle. I'm a product and visual designer who enjoys the messy middle just as much as the polished finish. I build experiences that connect with people, make business sense, and leave teams feeling proud of what we shipped.
My work spans across fast moving organizations where decisions need clarity and users deserve simplicity. I’m energized by problems that aren’t fully defined yet, where thoughtful design can unlock alignment, momentum, and measurable outcomes.
What you’ll get from me:
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A strong visual eye paired with systems-level thinking
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Curiosity to understand the “why,” not just execute the “what”
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Collaboration that moves teams forward, not in circles
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The rigor to make complex things intuitive and elegant
Strategic Branding & Visual Identity
Purpose Definition
Brand-led Innovation Strategy
Communications Design
Packaging Design
Retail Experience Design
On-Product Branding
Vision Assets
Purpose Playbooks
Digital Narratives through Websites & Platforms
Defining KPI's & Growth Measurement
Research & Data Driven Insights
User Experience Mapping
Information Architecture
Wireframing
Visual Design
Click Through Prototype
Design Guidelines
Crafting Engagement through Mobile Applications
Defining KPI's & Growth Measurement
Research & Data Driven Insights
User Experience Mapping
Information Architecture
Wireframing
Visual Design
Click Through Prototype
Design Guidelines
Storytelling through Illustrations & Motion Design
Concepts & Creative Direction
Style Explorations
Blueprints Lockdown
Storyboarding
Visual Assets
Guidelines
I care about craft and consistency, but I’m equally invested in whether the work-works for users, for the business, and for the people building it.